CASA BENAVENT, AN ICON
We take a look at one of the oldest shops in the city. Did you know that, until not so long ago, you could buy a piano and a spool of thread in the same place? Benavent was like a "Harrods of the village", one of the mythical establishments where you could always find what you were looking for. Thus, in the heart of Jávea, Casa Benavent or Ca Benavent, as it was popularly known in Valencian, was founded in 1914 by Francisco Benavent Taroncher, an entrepreneur from Antella (Valencia) married to María Catalá Sancho, from Jávea.
Miguel Benavent Catalá was the one who continued the business in the same place as his father. A virtuoso musician who, from the 1920s until 1933, played the piano in the theatre and in the Espinós Cinema to entertain the silent films of the time.
At Casa Benavent, customers could find services, as parcel delivery, groceries, stationery, perfumery, hardware, drugstore, musical instruments, lingerie, haberdashery, religious articles, cookware, baby clothes, corset shop, motorbikes, Orbea and BH bicycles, shotguns, fishing equipment, industrial supplies, paintings... It is hard to imagine that, in times of great scarcity, our ancestors could enjoy such a wide range of products.
Today Miguel Benavent Ribes, the third generation of the family who owns the shop with his wife Mari Carmen Sendra, is with us to talk about Casa Benavent:
Miguel tells us that the success of Casa Benavent lies with his parents Miguel and Catalina. "The shop was his passion, he never wanted to travel, to go on cruises as his friends told him, because he had to serve his customers from Monday to Monday, as on many Sundays, the parcels had to be sent to Valencia by bus and vice versa".